Look, we know that email is a very effective marketing and sales tool. That’s why we created Findymail - to make email even more effective. However, occasionally, you might need another tool in your arsenal. That’s where LinkedIn’s voice messaging comes in. It gives you another tool to reach out to leads quickly and easily.
However, using LinkedIn voice messaging isn’t just as simple as jumping in at the deep end. So, let’s look at the key things you should consider to succeed with LinkedIn voice messages.
What Is LinkedIn Voice Messaging?
As the name implies, LinkedIn Voice Messages are audio messages you can send to other LinkedIn users. Think of your typical WhatsApp or Facebook Messenger voice messages; LinkedIn’s work similarly.
These messages give you another method to contact your prospects in addition to the methods already provided by LinkedIn, allowing you to expand your lead generation efforts. However, they have some limitations – you can only send them to 1st-degree connections, and they can’t be longer than 60 seconds.
How to Send LinkedIn Voice Messages
You can only record and send voice messages on the LinkedIn mobile app.
So, you’ll open the app and:
- Tap on the messaging icon in the top-right corner of your home page.
- Tap the pen icon in the top right-hand corner to create a new message.
- Search for and select the user or users you’d like to message.
- Tap the voice messaging icon. At this stage, you might be prompted to allow LinkedIn to use your device’s microphone. When the pop-up message appears, you can just tap on OK.
- Once you’ve granted LinkedIn access to your device's microphone, you’ll be able to record your message. To do this, you’ll hold down on the microphone image.
- You can then record your message and when you’re done, release the microphone image to stop the recording. Now you’ll have the option to discard the message or re-record it before sending.
- If you’re happy with the message, tap Send to send it. If you don’t want to send it, you can tap on Cancel.
Why Should You Consider Using LinkedIn Voice Messages for Lead Generation?
There are a few benefits to using these messages to get in touch with leads.
For one, when you use voice messages, you'll give your messaging that personal touch that written messages or emails simply can't. This means you'll show your leads more of your personality and who you are.
You'll also communicate more naturally and better by using your tone of voice and the way you speak. In other words, nothing will get lost in translation, and you'll increase overall engagement.
Despite LinkedIn voice messaging being so effective, many sales reps don't use voice messages. As a result, when you do, you'll stand out. This is especially helpful in B2B sales, where most reps use the same tactics.
Conversely, using voice messages shows that you made an effort to personalize your approach.
Key Tips for LinkedIn Voice Messages
What can you do to ensure your messages are as effective as possible? It’s time to find out!
#1 Perform Proper Research
As with any other time you’d reach out to a prospect, you must do proper research before sending a message.
You’ll need to have a good idea of who the prospect is, their business, what possible challenges they experience, and what solutions you might offer to solve these challenges.
It’s best to use smarketing to work with your marketing team before you start your sales outreach so you formulate a good strategy.
#2 Be Brief
Let’s face it, with LinkedIn’s limit of 60 seconds, you probably have no other choice but to keep it brief. However, just because you have 60 seconds doesn’t mean you need to use all of them.
Remember, your prospects are busy, like you, and they don’t have time for lengthy voicemails. Keep it concise and professional, and provide only the necessary information.
#3 Keep Your LinkedIn Voice Messaging Conversational
LinkedIn voice messaging works best as a part of your warm selling process. Ideally, you’ll already know something about the prospect and use your voice message to deepen the connection. Even if you haven’t hopped on a call with the prospect yet, act as if you had.
In other words, you’ll want to avoid being too formal, keeping it friendly and professional. Remember, we mentioned earlier that one of the benefits of a voice message is that it can show more of your personality and who you are.
We mentioned earlier that you should do your research. Now’s the time to use it! Personalize your message based on the prospect’s needs, especially during the first few seconds, to grab the prospect’s attention.
Create a script based on your pipeline stage and buyer persona, so you can easily switch out placeholders with prospect-specific information.
#5 Your LinkedIn Voice Message Should Provide Value
Once you’ve made it past the beginning of your voice message, you’ll need to offer some value in the rest of your message. Why should the prospect take the time and effort to listen to your message if you don't clearly show how you add value?
The best way to do it is by showing the prospect how you can help them solve their problems. For example, you may reference how you address their specific challenge, mention a company in their sector that you’ve worked with, or send through a useful resource.
#6 End with a Clear Call-to-Action
Finally, you should give the prospect something to do once they’re done listening to your message. So, at the end of the message, you should give the prospect a clear call to action, whether to call you back, go to your website, or even schedule a meeting.
Depending on the prospect, you may pose a high-value sales question to keep the conversation going and get more information.
Know When to Add LinkedIn Voice Messaging to Your Lead Gen Process
Now that you know how to craft the perfect LinkedIn voice message, it’s time to decide at which stage of your sales process it naturally fits.
In our experience, voice messages work best when you’ve already established contact with a lead. For example, you may have found them via Sales Navigator and sent them an email with Findymail. Send a follow-up voice message if they accept your connection request and express interest in your offer.
Similarly, you may want to reach out to new leads with voice messaging. Still, unless you have an optimized LinkedIn profile and a reputation for helping businesses in their sector, they’ll be less likely to listen to it.
Ultimately, LinkedIn voice messaging can boost your lead generation efforts. But the stage at which you’ll include it depends on you.
Look at your sales process and decide which area could use more spice. Soon enough, you’ll have a fantastic, engaging sales process!