Case Study

AiClicks, a generative engine optimization (GEO) platform, was piecing together contact data from multiple tools and still not getting the coverage they needed. After switching to Findymail - integrated directly via API into their Claude Code-based GTM workflow - they replaced their entire waterfall with a single tool, processed over 78,000 emails, and significantly increased the volume of prospects they can reach.

Meet AiClicks

AiClicks is a GEO (generative engine optimization) platform that helps brands get mentioned and cited inside AI answers - in tools like ChatGPT, Perplexity, and Google's AI Overviews. As AI becomes the first stop for many searches, where a brand shows up in those AI-generated responses is becoming as important as where it ranks on a traditional search results page.

AiClicks covers both sides of that challenge: the analytics layer, showing clients where their visibility gaps are and how they compare to competitors in AI responses, and the execution layer, helping them get placed into the content AI cites. That includes securing placements in listicles, Reddit threads, and other sources that AI models draw on. Cold outbound is a core part of how they grow - which means reliable contact data matters.

The challenge

Before Findymail, AiClicks was using a waterfall enrichment setup - running contacts through multiple providers to try to piece together a usable list. The core problem was coverage. With a list of 5,000 contacts, they might get email addresses for 1,000 to 2,000 of them. For a team that relies on outreach volume to drive growth, that hit rate wasn't sustainable.

On top of the coverage problem, managing multiple tools added complexity - multiple API keys, multiple steps in the workflow, and more room for things to go wrong. List preparation was slower and less reliable than it needed to be.

"The results were not really that good. Having a list of 5,000 contacts and getting email addresses for maybe 1,000 or 2,000 - that's basically not sustainable because we need volume." - Gafar Akinkunmi, Founding GTM, AiClicks

The solution

Gafar tested Findymail alongside the tools they were already using and found it consistently matched or outperformed the full waterfall - on its own. That was enough to make the switch.

"I figured out that Findymail is actually doing pretty well and probably we don't even need to do the combination. Findymail can actually give almost similar or even better results. That's one of the main reasons why we moved to Findymail as our major email provider." - Gafar Akinkunmi

API-first, built into Claude Code

What makes AiClicks's setup distinctive is how they use Findymail. Gafar builds most of the GTM infrastructure at AiClicks - including the CRM, outreach workflows, and list building - using Claude Code. Findymail plugs directly into that via API, which keeps everything in one place rather than switching between tools.

They use Findymail for two things: finding email addresses for contacts they've identified, and verifying emails from lists they've built through other means - like custom scraping - before pushing them into sequences.

"We use it for two things. In cases where we have a list of contacts, we use it to get the email address. And where we already have email addresses from custom scraping or something like that, we use Findymail to verify whether they're safe to push to our sequences." - Gafar Akinkunmi

The results

78,000 emails processed with one tool

Since switching to Findymail, AiClicks has processed over 78,000 emails through the platform. That volume would have been much harder to reach with the previous setup, where coverage gaps meant a significant portion of every contact list came back without a usable email address.

More people to reach

The most immediate impact has been on outreach volume. With better coverage, AiClicks can now contact more people from the same starting list - which means more potential clients in the pipeline and more conversations happening.

"It has affected our volume positively. We get to contact more people because Findymail's email coverage is really good." - Gafar Akinkunmi

A simpler, faster workflow

Replacing the waterfall with a single tool has also simplified how the team works. List preparation is faster, there's no longer a multi-step verification process stitched together from different sources, and Gafar can be confident the emails going into their sequences are safe to send.

"We're basically using just one tool for most of our process - anything related to email and deliverability. It saves us from using multiple sources." - Gafar Akinkunmi

Why Gafar recommends Findymail

"I would advise them to benchmark Findymail against whichever tool they're using. I'm confident Findymail will probably give a better result - because that's how I got to choose Findymail. So they can try it also."

- Gafar Akinkunmi, Founding GTM, AiClicks