Case Study

Beatly, a European influencer marketing agency, was running cold email campaigns with 20% bounce rates - putting their domain reputation and deliverability at serious risk. After switching to Findymail for email verification, bounce rates dropped to near zero, reply rates improved, and the team saved up to a full day per week on manual data checks. Over the same three-year period, Beatly grew by 70%.

Meet Beatly

Beatly is a European influencer marketing company with a team of 20 people across four offices in Sweden, Norway, and Poland. Founded in 2015, they work with global consumer brands to reach target audiences through influencers on social media - combining influencer campaigns with programmatic buying and paid media to distribute content at scale.

What sets Beatly apart is their hybrid model: they're not just a service agency, and not just a software company. The tech sits in the backbone, helping them scale the service layer for clients across Europe. Andreas Eliasson, CFO and Co-Founder, has been building out the sales and outreach infrastructure that supports the business's growth.

The challenge

Beatly was using a known legacy data provider for their outreach, but the data quality wasn't holding up. Bounce rates on their campaigns were hitting 20% - a level that puts domain reputation and deliverability at serious risk. When emails bounce at that rate, sender scores drop, deliverability suffers, and campaigns are increasingly likely to land in spam.

"We got a lot of bounce rate. We can't pay this amount of money each month for an annual subscription when the bounce rate is like 20%. We destroy our domains and our reputation score." - Andreas Eliasson, CFO & Co-Founder at Beatly

Outdated data and manual workarounds

The root cause was data that wasn't being kept current. The legacy data provider they were using updated their records every three to six months - meaning contacts who had changed jobs were still showing up as active. Andreas started manually cross-checking contacts against their LinkedIn profiles to catch this, running thousands of email addresses through a verifier to see how many were actually valid.

The results were eye-opening. Around 20% of the credits they were paying for led to contacts who no longer worked at the companies listed. Andreas pushed back on the provider and negotiated a discount - but it was clear the underlying problem wasn't going away.

"I experienced around 20% that was, in my opinion, fraud data. So I basically reached out to my customer success and was like, you have to compensate us." - Andreas Eliasson

The solution

Andreas came across Findymail listed as an integration in a tool his team was already using for outreach. He tried it, found the data more reliable and more current, and gradually made it the foundation of Beatly's verification workflow.

Today, Beatly sources contacts from various providers and runs them through Findymail's Verifier API via a custom Google Sheet integration before any campaign goes out. It's a simple, reliable step that sits between data collection and sending - making sure no bounces slip through.

Flexible credits that fit how they work

Beyond data quality, Andreas also appreciated how Findymail handled credits. With the legacy data provider they had been using, topping up mid-month meant either adding an extra seat or going through a back-and-forth with the sales team. With Findymail, it's a simple slider - pick how many finder or verifier credits you need and add them on the spot. For a team that runs campaigns at varying volumes throughout the month, that flexibility matters.

"In Findymail, it's so nice - you can just drag how many credits you'd like. I want 5,000 more, either finder or verifier, in the middle of the month. And the pricing is decent too. You can be on a plan without needing additional seats to get more credits." - Andreas Eliasson

The results

Bounce rates down from 20% to near zero

The most direct outcome has been the drop in bounce rates. Campaigns that were running at 20% bounce are now essentially bounce-free. That change flows through to every other campaign metric - better open rates, better reply rates, and better conversion rates overall.

"There is no bounce anymore basically. We are not afraid that we need 10 different domains for outreach because we're afraid of getting bounce rate and bad reputation. Our reputation still goes super good from our own domains." - Andreas Eliasson

More conversions with less outreach

With cleaner data and better deliverability, Beatly has been able to do more with less. Rather than sending higher volumes to compensate for poor data quality, they can send fewer emails and get more responses - which means better results for clients and less risk to their sending infrastructure.

"Instead of doing campaigns with lower open rate and reply rate due to bounce, it has gone in the opposite direction. Higher open rates, higher reply rate, less bounce. We could basically lower the amount of outreach and increase the number of conversions and get more deals." - Andreas Eliasson

Up to a full day saved per week

Before Findymail, the team was spending significant time manually checking contacts - clicking through to LinkedIn profiles to see if people had actually moved on from the companies listed in their data. That work is now gone. Andreas estimates Findymail has saved the team between half a day and a full day per week - roughly 20% of a full-time employee's time, every week.

70% growth over three years

Over the same three years that Beatly has been using Findymail, the company has grown by 70%. Andreas is careful not to overstate the connection - Findymail is one part of a broader sales tech stack - but he's clear that having reliable data has been a meaningful contributor to that growth.

"Findymail has been contributing a lot to building the sales tech stack that we're having. I would say quality has been around 20% better the past few years." - Andreas Eliasson

Why Andreas recommends Findymail

"The best provider when it comes to sales data, sales prospecting and lead generation - and the best value for money."

- Andreas Eliasson, CFO & Co-Founder, Beatly