Case Study

goML, a strategic AWS solutions integrator, was spending 3-5 hours per contact enrichment export - manually cross-referencing tools to verify emails that still came back at a fraction of the coverage they needed. After switching to Findymail and building a Claude-powered workflow around it, they reduced that to about one hour per export, delivered 8,000 new contacts to AWS sellers in just six weeks, and contributed to a Q2 that hit 220% of their revenue target.

Meet goML

goML is a strategic AWS solutions integrator and partner. They provide software development services for AWS customers building AI and machine learning intelligence layers in their AWS environments. A key part of their business model is co-selling with AWS sales reps - helping those reps enrich their account territories with contact data and reach people they wouldn't have had access to otherwise.

Nate Elsheimer, VP of Sales at goML, is responsible for driving that co-selling motion. When an AWS seller sends over an account list, Nate's team needs to turn it into a usable set of verified contacts - quickly and accurately. That's where Findymail became central to the workflow.

The challenge

Before Findymail, goML was using a combination of tools to enrich contact lists pulled from their prospecting platform. The process was slow and the results were inconsistent. For every 1,000 contacts, they might only get emails for around 40% of them - meaning more than half of every list came back incomplete.

To compensate, Nate had to manually cross-reference exports against a major legacy data provider, going contact by contact to verify emails or find ones the first tool had missed. On top of low coverage, the first tool also returned a lot of irrelevant data that had to be cleaned out before anything could be used.

"For every 100 contacts, it probably equated to about 3 hours of required manual combing, validating, and data adding. It was an extremely manual process and was unfeasible timewise." - Nate Elsheimer, VP of Sales at goML

Pricing that didn't make sense

Beyond the quality issues, the pricing models of the tools they were using added to the frustration. Some charged credits regardless of whether an email was actually found. Others stacked charges across multiple steps of the search process. The cost was high and the results didn't justify it.

"Some systems charged credits regardless of whether or not an email was found. Other systems charged a credit per credit and email search. Not to mention all those tools are extremely expensive." - Nate Elsheimer

The solution

Nate switched to Findymail after looking for a tool that combined accurate results with straightforward pricing - one that only charged when an email was actually found. But what makes goML's setup distinctive is the workflow he built around it.

A Claude-powered enrichment pipeline

Rather than just swapping one tool for another, Nate built a custom enrichment workflow using Claude as the backbone. Here's how it works:

• He pulls a contact list from their prospecting platform
• A Claude app verifies the exported contacts against an account spreadsheet, filtering out anyone who doesn't actually work at the target companies
• Claude outputs a new spreadsheet formatted to Findymail's bulk upload template
• Findymail finds verified emails for the cleaned contact list
• Claude takes the enriched output and reformats it to match the AWS Salesforce import template, ready for the seller to upload directly

The result is a near-automated pipeline that takes a raw account list and turns it into a clean, verified, Salesforce-ready contact file - with Nate only needing to kick off each step.

"It's simplified my workload where I'm not combing through rows of Excel anymore. Instead I'm just prompting my Claude app with Step 1, Step 2 and Step 3 prompts and uploading the respective Excel files." - Nate Elsheimer

Trust in the output

One of the less obvious but meaningful benefits has been confidence in the data. With the previous setup, Nate felt the need to verify results against a secondary source. Now he doesn't. The accuracy of Findymail's output means that step has been removed from the process entirely.

"I trust Findymail's output which eliminates the need to truth-check the export against another tool." - Nate Elsheimer

The results

8,000 contacts delivered in six weeks

In approximately six weeks, goML delivered 8,000 new contacts to AWS sellers - contacts those sellers didn't previously have in their Salesforce environments. In one case, a single AWS seller sent over a list of 3,500 accounts and got back nearly 2,700 contacts with verified emails.

3-5 hours saved per export

What used to take 3-5 hours of manual work per contact enrichment export now takes around one hour - and much of that remaining time is automated, with Claude running in the background or waiting on an export to finish. Nate no longer needs to manually comb through spreadsheets row by row.

220% of Q2 revenue target

goML closed $1.1M in Q2 against a goal of $500K - 220% attainment. The quality of contact data provided to AWS sellers was a significant contributing factor, giving those sellers new contacts not previously available in their systems and enabling deals that otherwise wouldn't have been possible.

"My team closed $1.1M against a goal of $500K for Q2. A big reason for that was giving AWS sellers new contact information not previously had in their Salesforce environment - and the quality of data from Findymail was central to making that happen." - Nate Elsheimer, VP of Sales at goML

Why Nate recommends Findymail

"Findymail is a must-have contact enrichment tool for outbound sales teams that rely heavily on the accuracy of contact data to deliver results."

- Nate Elsheimer, VP of Sales, goML