Customer Story

Kinetyca, a B2B GTM agency, spent the early days of their outreach operation stitching together multiple data providers to get adequate email coverage - a process that was both expensive and unreliable. After testing providers head-to-head in Clay, they moved Findymail to the top of their waterfall, where it now handles 80-90% of their email finding across all client campaigns. Bounce rates sit below 1%, the multi-tool sprawl is gone, and the savings run into the thousands.

Meet Kinetyca

Kinetyca is a B2B GTM agency working with companies over $5M in revenue. They help clients across outbound sales, ABM, inbound marketing, and RevOps - connecting all three to create what Matteo calls a "GTM brain" for each client. This includes building customised AI-powered systems in the backend, and giving clients access to a live dashboard that shows campaign performance, lead activity, and CRM data in one place.

The agency was founded in 2024 through the merger of two agencies - both of which had been building out GTM infrastructure for B2B clients. Kinetyca is also a Clay partner, which means data tooling decisions are made carefully and tested rigorously.

The challenge

Before Findymail became a core part of their stack, Kinetyca was doing what many outbound agencies do in the early stages: mixing multiple data providers to try to reach acceptable coverage.

Coverage without the cost

The problem wasn't just finding emails - it was finding enough of them without spending a fortune doing it. Pulling from major legacy providers gave inconsistent results: many emails bounced, verification was an extra step, and coverage on smaller or newer companies was patchy. To compensate, Matteo was combining different providers in a waterfall setup, each one adding to the coverage but also adding to the cost.

"If you do a waterfall with a lot of providers, you tend to spend a lot of money at the end of the day. And sometimes coverage is also not great - or to arrive at a really good level of coverage, you have to use a lot of providers that either cost a lot in API costs or in Clay credits." - Matteo Fois, Co-Founder at Kinetyca

A setup that didn't scale

Managing multiple providers meant complexity that compounded as Kinetyca added clients. Each new provider brought its own API, its own credits, its own quirks. The time and money spent wiring everything together was significant - and the coverage still wasn't where Matteo wanted it. Finding the right tool to put at the top of the waterfall - one that could do most of the work reliably - became a priority.

The solution

Matteo tested data providers head-to-head in Clay, where comparing coverage side-by-side is straightforward. Findymail consistently came out on top. The pattern was clear: if Findymail couldn't find an email, other providers usually couldn't either.

"I was checking, for example, on a group of 100 contacts - how many I was able to find with Findymail and how many with the others. Findymail always had higher coverage. If something is not found in Findymail, it's difficult that the other providers find it." - Matteo Fois

First in the waterfall - and mostly the last

Today, Findymail sits at the top of Kinetyca's waterfall in both Clay and their own AI-powered backend system, which connects all their data providers in one place. For the vast majority of their email finding work, Findymail handles it end-to-end: 80-90% coverage across the contacts they target, with emails that come back already verified.

"Findymail is basically the first in the waterfall - it goes there, finds all the emails, and does the work itself." - Matteo Fois

One tool, many use cases

Phone numbers are part of the mix too. When a client campaign needs phone lookup, Findymail goes into the waterfall there as well. And because Findymail returns emails already verified, there's no separate verification step - which removes friction that used to slow down list preparation. The other providers in the waterfall rarely even need to fire.

The results

Bounce rates below 1%

Across all the client campaigns Kinetyca runs, bounce rates sit below 1% on average. Matteo is clear that their waterfall setup means those results aren't solely attributable to Findymail - but Findymail is first in the waterfall and handles the large majority of contact finding. The quality floor it sets flows through to every campaign they run.

A leaner, cheaper stack

Replacing a multi-provider setup with one primary tool has had a direct impact on costs. Matteo estimates the savings are in the order of thousands - money that was going to API fees and Clay credits across multiple providers.

"Rather than using 10 providers with expenses in credits - all those different APIs - imagine the expense to do the work we do. The savings are in the order of thousands, for sure." - Matteo Fois

A partner since day one

Kinetyca has been using Findymail since the beginning - and that's not by accident. In an industry where tools come and go, Findymail has stayed in the stack for three years because the results have been consistent. Matteo has also reached out to the team directly on multiple occasions and found the response fast every time - including directly from the founder.

"In these years we had a lot of time and a lot of providers come and go in many parts of the business. Findymail has always been there. If it didn't work, we would have changed. Definitely." - Matteo Fois

Why Matteo recommends Findymail

"High coverage, reliable and low cost. The coverage is great - I think it covers like 80 to 90% of the entire market you are looking for. And the emails are already verified, so you don't have to worry about that part. We use one tool that gives us all these numbers, instead of a thousand things."

- Matteo Fois, Co-Founder, Kinetyca