CRM Data EnrichmentFind and merge duplicate records
your CRM misses
Datacare identifies duplicate contacts and companies that standard CRM matching rules miss, helping your team maintain cleaner, more accurate records without manual searches.
Or upload 1,000 contacts to find out how much of your CRM data is outdated
SOC 2 Type II
GDPR compliant
Trusted by teams who rely on accurate CRM data to run their GTM
Your CRM's duplicate detection misses more than you think
Records with different emails, missing details or names saved differently look like different people, so the duplicates stay. Someone has to find and merge them by hand, and more keep coming.
Book Your Free CRM Audit
Datacare uncovers hidden duplicates by enriching your CRM data
It looks at email, LinkedIn profile, name and company, or a custom field, and handles every duplicate in one go. Because it also fills in missing details and cleans company names, it catches duplicates that looked different before.
Book Your Free CRM AuditGo beyond your CRM's built-in duplicate detection
Built-in CRM tools
Match mainly on email or website
Merge one pair, or three records, at a time
Merges can't be undone
Bulk merging and custom rules depend on your plan or cost extra
The record you keep can still have an outdated email
Datacare
Also match on LinkedIn profile, name and company, or a custom field
Handle every duplicate in one go
Each merge is logged and can be undone
Included in every Datacare plan
The record you keep has a verified email
From duplicates to a clean CRM in under two weeks
Free CRM audit
We run a read-only scan of a large sample of your CRM and walk you through how many duplicates it has, including the ones your CRM can't see. Nothing in your CRM changes.
Set up around how you work
Choose whether Datacare merges duplicate contacts, companies or both. We'll help configure everything around your existing workflows.
Keeps duplicates out
Once Datacare is live, it cleans and checks new records for duplicates as they arrive, and keeps checking the rest of your CRM in the background.
Integrate natively with your CRM
Datacare works with all major CRMs through native API integrations. If your CRM isn't listed, contact us - we add new integrations regularly.
Safe to connect, and you stay in control
Your data stays private and secure, and nothing in your CRM changes without your say.
SOC 2 Type II, hosted in the EU
Datacare is independently audited and penetration tested, and it complies with GDPR and CCPA.
Only contacts and companies
Datacare only sees your contacts and companies (John Smith at acme.com). Nothing else in your CRM is visible to it.
Your data stays yours
We never add your CRM data to our database or resell it.
Full merge history
Each merge is logged and can be undone.
Datacare does more than catch duplicates
Every Datacare plan also includes:
Automatically fix invalid emails in your CRM
Datacare replaces outdated emails with verified ones, so the contacts already in your CRM stay reachable.
Learn more
Track job changes in your CRM and turn them into opportunities
Datacare updates your CRM when contacts change jobs and alerts your sales team, so you can reconnect early in their new role.
Learn more
Fill the gaps in your CRM automatically
Datacare fills in missing or outdated contact and company fields, so your team skips the manual research.
Learn more
Get started
How many duplicates are hiding in your CRM?
Book a free CRM audit and see how many duplicates Datacare can find, with nothing in your CRM changing.
Or upload up to 1,000 contacts to find out how much of your CRM data is outdated
Quick answers about duplicates in your CRM
Here are the most common ones we get.
No. Datacare catches and merges duplicates as part of keeping your CRM clean, so there's no extra tool to run. And because it also fixes emails and fills in missing details, the record you keep is complete and reachable.
Yes. Companies are matched by website, by name, even when saved differently like "Acme Inc." and "Acme", or by a custom field such as a VAT number. Company merging can be turned on or off separately from contacts.
Datacare checks every new record as it arrives, wherever it comes from, so duplicates added by imports, forms or connected tools are caught too.
No. When someone changes jobs, Datacare updates their existing record instead of creating a new one, and checks your CRM before adding a company so it doesn't create duplicates of its own.
You can keep company merging off and only merge duplicate contacts. That way, accounts that share one website stay separate, and your company structure stays the way you built it.
Book your free CRM audit and we'll walk you through how many duplicates Datacare would find in your CRM.