Cold Email

Discover effective strategies for crafting cold outreach that engages prospects and converts. Tips on personalization, subject lines, and follow-up practices to improve response rates.

66 Posts
Change the Odds with 15 BASHO Email Templates

Change the Odds with 15 BASHO Email Templates

While the concept originated from Jeff Hoffman’s popularization of Matsuo Basho’s haiku poetry, BASHO emails are now synonymous with personalized emails for B2B leads. In this guide, I’ll walk you through the principles of a BASHO email and templates you can customize to close your deals.

∙ 11 minutes read
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