In this article, I’m going to share with you the best 6 outreach strategies I’ve seen succeed across various channels.
1. Mawla's Awesome Email Strategy
First, let’s get email out of the way because you already know email is my go-to strategy when it comes to engaging leads.
I’m a big fan of how the guys at Mawla run their email outreach with hyper-personalization:
Here’s why this strategy is practically a lead magnet dialed up to one hundred:
Step 1. Establish Domain Authority
Mawla cracked the code by amplifying their domain power. Here’s how it works:
First, you need to set up multiple domains. Then for each domain, you want to create multiple accounts with a "@findymail" address – think “jsnow@findymail” or “dtargaryen@findymail.”
The key is that when you have a bunch of domains at your disposal, you’ll have a ton of email accounts you can start using for your email approach. I’m talking about getting 10+ domains, and then you’ll have an army of emails then you can send out hundreds of emails every day.
But here’s the real secret: You need to warm up the domain emails using tools like Instantly, Lemlist, or Woodpecker. First, it will start slow, sending only a few emails a day to build up your reputation with Google.
Be patient and let the tools work their magic. Once the warm-up period is over, you’ll be ready to start firing off cold emails left and right (down and up, too, if you’re really trying to get it).
Step 2. Precision Targeting for Maximum Impact
Say goodbye to those scattergun tactics. Mawla's got this covered with pinpoint targeting.
They rely on tools like Apollo.io to zero in on prospects who check all the boxes:
- A match for their ideal customer profile.
- Fresh faces in new roles, eager to make their mark.
- Part of startups that have recently tasted funding success.
This laser-guided approach ensures that every email resonates with the recipient’s needs, hitting the bullseye of relevance.
Step 3. Crafting a Personalized LeadGen Sequence
Now, let's talk personalization – but not the usual run-of-the-mill stuff. Mawla’s key to success with this approach? Copy personalization that takes things up a notch.
Sure, they personalize the recipient’s name, but they also delve deeper:
- Digging up tidbits about the recipient’s previous company.
- Dropping in the name of their superior for that extra personal touch.
- Weaving in recent company developments, like interviews or funding rounds.
And the cherry on top? Add your own twist and personality using gifs, memes, emojis and other visuals. With a tool like Vidu.io, you can inject life into your emails, making the content impossible to ignore.
Step 4. Lead Gen Automation Hacks
Then they tie things up with some effective lead gen automation tips:
- Don't just focus on new leads; allocate space for follow-ups.
- If you're using Instantly, let it work its magic by prioritizing follow-up emails.
- Sprinkle in Spintax to keep your emails fresh and unpredictable.
- Inject personality with gifs and memes – who doesn’t love a good laugh?
- Create headlines that strike a chord on multiple levels, leaving a lasting impression.
Of course, if you really want to take things to the next level, use Findymail to help curate and clean up your lead list with legitimate and verified email addresses for your prospects.
2. Erica’s Tailored Giveaway
Now, let's delve into another powerhouse outreach strategy – using social media and tailored giveaways that are finely tuned to captivate qualified lead personas.
Look at this tweet from Erica Schneider:
I love it because she entices you with her meteoric rise from 0 to 41k Twitter followers and 0 to 17k LinkedIn connections in just 8 months.
But where this strategy really shines is when Erica introduces her book.
So, how does this strategy actively reel in and engage new leads?
Step 1. Crafting a Captivating Offer
Erica's tweet isn't merely a status update; it's a meticulously curated proposition that commands attention. She presents "The Book of Hooks," an all-encompassing resource that promises invaluable insights and know-how.
Granted, it’s not really a “giveaway” since she’s selling it (although her profile is full of other for-free giveaways), but you can easily adapt her approach with a true freebie to bring in fresh leads.
If you want a giveaway that’s going to get you results, it should:
- Add Value: Provide participants with valuable insights, resources, or tools that enhance their knowledge or skills.
- Be Relevant: Address a specific pain point or interest that is relevant to your target audience.
- Offer Uniqueness: Present something distinctive that sets your giveaway apart from others in the same space.
- Be Actionable: Include practical advice or actionable steps that participants can implement immediately.
- Showcase Expertise: Leverage your expertise to deliver authoritative and trustworthy information.
- Engage with Visuals: Utilize compelling visuals or design elements to enhance the visual appeal of the giveaway.
- Promote Sharing: Encourage participants to share the giveaway with their network, increasing its reach and expanding your lead pool.
- Include Conversion Opportunities: Incorporate calls to action that guide participants toward taking the next steps in your sales funnel.
Step 2. Generating Curiosity and Engagement
Erica's tweet also functions as a strategic catalyst, kindling curiosity and sparking engagement. By unveiling a comprehensive resource like "The Book of Hooks," she dangles a tantalizing opportunity before her audience.
In essence, the tweet acts as a magnet, pulling in leads who are not only intrigued by the prospect but also hungry to learn, engage, and enhance their own social media prowess.
Step 3. The Network Effect
Here’s where the real magic unfolds.
Erica's well-crafted tweet doesn't exist in isolation; it's part of a broader ecosystem. As her existing network engages with her tweet, the ripple effect takes hold. Follower by follower, connection by connection, the message spreads organically.
This strategic approach isn't a fleeting interaction; it's a way for you to foster more connections that stretch far beyond the giveaway and ultimately help you push more leads down your sales pipeline.
3. GumGum's Triumph with Account-Based Personalization
When it comes to targeted outreach, there are strategies, and then there's genius. Let's take a look at GumGum as they set their sights on the telecom giant, T-Mobile.
GumGum's took a very unique ABM approach to woo T-Mobile – a comic book specifically made to speak to the T-Mobile CEO himself, John Legere, a Batman aficionado.
And they actually followed through, printing out 100 copies of the comic and sending them over to the T-Mobile offices.
At its core, GumGum's superheroic endeavor isn't just about comic books. It's about crafting a meaningful connection. Here's why this genius strategy stands as a testament to the power of account-based personalization:
- Super Targeting: GumGum's approach hinges on in-depth knowledge of T-Mobile's CEO, which serves as a blueprint for crafting content that aligns seamlessly with their target's interests.
- Amplified Exposure: T-Mobile's CEO, impressed by GumGum's creative endeavor, took to Twitter, broadcasting their collaboration with fervor. This spontaneous shout-out amplified GumGum's brand awareness across social media, an unexpected bonus that money can't buy.
- Meaningful Conversation Catalyst: The comic book was more than a mere gimmick; it kickstarted a conversation that led to a meaningful dialogue between GumGum and T-Mobile, ultimately nurturing a client relationship.
Now, you might be thinking, "Can I replicate such a grand gesture?" Absolutely.
Now, you don’t have to go as far as getting an entire comic written, drawn, and published – you can harness the essence of GumGum's brilliance for your own outreach endeavors:
- In-Depth Research: Delve into your target's interests and preferences. Understand what drives them and tailor your approach accordingly.
- Unique Content Creation: Craft customized content that resonates with your target's narrative, addressing their pain points in an engaging and memorable manner.
- Personalized Touch: Elevate your outreach beyond the mundane by infusing a personal touch, whether it's in your messaging, visuals, or storytelling.
- Multichannel Engagement: Utilize various channels to reach your target, amplifying the impact of your message and creating a holistic connection.
GumGum's method is a testament to the boundless potential of creativity in account-based personalization. By channeling their ingenuity, you, too, can create personalized connections that break through the noise, captivate your target audience, and open doors to remarkable opportunities.
4. Harnessing Newsletter Power
Newsletter marketing is another outreach strategy I’ve seen grow recently. And it makes sense because think about this: you get your message delivered directly to an engaged audience, already receptive to what’s being offered.
For example, there’s Harry Dry’s newsletter with a staggering 130,000+ subscribers. Consider the impact of reaching an audience of this magnitude and getting your ad copy in front of that many targeted eyes!
The allure of newsletter marketing lies in its precision and engagement. These newsletters are laser-targeted, directed at specific interest groups, ensuring your message is not lost in the noise, but spotlighted for maximum impact.
Here’s a blueprint I think works well for taking this approach:
- Niche Power Play: Identify indie newsletters that align with your target audience. Whether catering to niche industries or specific passions, finding newsletters that resonate is your golden ticket.
- Irresistible Value: Craft content that your chosen audience can't resist. Offer insights, tips, or stories that provide genuine value, making readers sit up and take notice.
- Seamless Integration: Your message should glide into the newsletter's narrative seamlessly, becoming a natural part of the conversation rather than an interruption.
- Talk Like Them: Speak the language your audience understands. Adapt your communication style to resonate with their preferences and interests.
- Consistency Counts: Regular appearances establish recognition and trust, like a familiar face at a local gathering spot.
As the explosion of newsletter marketing continues, the possibilities are limitless. The key is crafting a strategy that aligns with your objectives and resonates with your chosen audience.
5. Dunkin' Donuts and Charli D'Amelio Dynamic Duo
Now, let's take a look at the remarkable synergy between Dunkin' Donuts and TikTok sensation Charli D'Amelio.
Dunkin' Doughnuts boasts an impressive 3.1 million followers and 22.4 million likes on TikTok. At the heart of this success is their strategic partnership with Charli D'Amelio, a bona fide TikTok star with over 140 million followers.
But it’s more than a collab. At the core of this success is influencer marketing done right.
Charli D'Amelio's involvement wasn't confined to static endorsements; she became an integral part of the campaign, creating authentic TikTok content that resonated with her massive following.
This genuine alignment and seamless integration with Charli's style and audience played a pivotal role in sparking engagement and driving results. The campaign's genius lay in its relatability and authenticity. Charli's organic endorsement of "The Charli" beverage breathed life into the campaign.
It became a shared experience, a conversation starter, and a vibrant touchpoint between Dunkin' and its audience.
But how can you replicate this success?
- Authentic Alignment: Look for influencers who align genuinely with your brand's values and resonate with your target audience.
- Integrated Content Creation: Encourage influencers to create content that seamlessly blends with their unique style while highlighting your brand.
- Shared Experience: Craft campaigns that bridge the gap between influencer and audience. Make it an experience they can be a part of, fostering a sense of belonging and engagement.
- Hashtag It Up: Leverage hashtags effectively, creating a rallying point for your campaign. Make it memorable and easy to use, encouraging user-generated content and participation.
- Measurable Impact: Define clear goals and metrics for your campaign. Monitor key performance indicators like engagement, app downloads, or sales to measure the real impact.
Influencer marketing is a potent avenue for engagement and growth. And the sooner you identify potential for authentic partnerships, the better will your campaigns become.
6. InsideSales $1.1 Million Cold Call Strategy with AI
Finally, let’s talk about cold calling – a strategy that’s still alive and kicking. And it can be taken to the next level with artificial intelligence.
Take InsideSales, who harnessed AI to redefine cold calling. Armed with a squad of SDRS, they conducted an experiment that used AI to dial 1,468 numbers and ignited 151 substantial conversations – an impressive 10.3% conversion rate.
Where this approach shines is that AI can breathe new life into cold calling by infusing it with precision, relevance, and personalization. It provided unique insights about each prospect and reps engaged in conversations that resonated from the very first interaction.
They use the six P's – Preface, Personalize, Position, Pain/Product, Proof, and Prescribe – as a blueprint for successful outreach.
So here are my key takeaways from their research that you should start using if you want to take your cold call game to the next level:
- Harness Data for Personalization: Leverage AI and data to gain insights about qualified prospects, so you can tailor your message specifically to your prospect.
- Persona-Centric Approach: Shift from individual-focused personalization to aligning your pitch with personas, addressing the roles and challenges your prospects encounter. That way, you can automate and scale your operations quicker and easier.
- Solve Pains and Provide Solutions: Direct conversations towards alleviating pain points or highlighting solutions that resonate with your prospects' needs.
- Back with Evidence: Bolster your claims with tangible proof, weaving in success stories that showcase the tangible impact of your offerings.
Cold calling isn't obsolete – it's evolved.
Your Roadmap to Outreach Success
And there you have it – the ultimate playbook of outreach strategies that light the path to success! Hopefully, they’ll spark your own creative juices, and soon enough, I’ll be adding your strategy to this list.
Just remember, sales is a shifting landscape, so adaptability is your compass. The methods I've laid out, whether it's AI-powered calls or influencer collaborations, offer fresh and unique angles to connect with prospects and bring in new leads.
And keep Findymail in your toolbelt, especially if you take the email approach. There’s nothing more important than having real, verified email addresses.
Now, it’s time to take what you’ve learned here and put it into action – good luck!