Are you tired of feeling like you're constantly fighting an uphill battle in the world of sales?
I know firsthand how challenging it can be to keep up with the constantly changing industry trends and ever-increasing customer demands. But with the right tools at your disposal, you can make it a whole lot easier on yourself. And who doesn't love an easy win?
That’s where the concept of sales enablement comes into play.
Sales enablement is all about empowering your sales team to become more productive, successful, and efficient. It's about giving them the tools they need to do their jobs better and more efficiently, so they can focus on what they do best: selling.
In this article, I'll be sharing with you some revolutionary sales enablement tools that I've come across.
These tools have helped my team and me streamline our sales process, improve our productivity, and, ultimately, close more deals.
Finding the Right Sales Enablement Tool
If you did a quick Google search, you’d find there are a ton of sales enablement tools out there. And trying to sift through all of them to find the perfect fit for your team can feel daunting.
Luckily, I’ve got a few tips to help make the process smoother. Here are vital considerations to keep in mind when looking for the right sales enablement tool:
- The right sales enablement tool aligns with your sales goals and business needs: Make sure the tool you choose fits the specific sales KPIs, goals, and strategies your team is working towards. Every business has unique needs and objectives, so make sure the tool you choose is tailored to your particular industry and goals.
- It's intuitive and user-friendly: You don't want your sales reps spending all their time figuring out how to use a new tool. The tool should be intuitive and easy to use, so your reps can get up and running with it quickly.
- It provides robust data and analytics: The best sales enablement tools provide comprehensive data and analytics so your sales reps can make more informed decisions. The tool you choose has to offer detailed insights into your sales performance and track your progress toward your goals.
- It helps you create, categorize, and distribute content: A good sales enablement tool should help you create and organize content, making it easy for your sales reps to find and use the resources they need to close deals. The tool should also help you distribute the content to the right people at the right time.
- It's mobile-friendly: In today's fast-paced world, your sales reps need to be able to access sales enablement tools from anywhere, at any time. Make sure the tool you choose is mobile-friendly, so your reps can access it on the go.
- It integrates with other software and tools you're currently using: The sales enablement tool you choose should integrate seamlessly with your CRM and marketing tools, so you can streamline your workflow and avoid any headaches.
Of course, these are general guidelines to use. As you get more granular, you might be able to find more niche tools that work for your industry.
Now let’s move on to the meat and potatoes of this post: my favorite sales enablement tools!
11 Revolutionary Sales Enablement Tools
The Best Sales Enablement Tool for Email Verification: Findymail
When it comes to email verification tools, I've used my fair share, and to be honest, I was always left feeling a little underwhelmed. So I decided to take matters into my own hands and build Findymail– an email verification tool that actually works!
Findymail Key Benefits:
- Verifies emails: Findymail uses multiple data sources to verify email addresses, ensuring you're sending emails to real people. (It’s more accurate than other tools in the market, Hunter.io included.)
- Scrapes Sales Nav: If you're a fan of Sales Navigator, you'll love Findymail's ability to scrape data directly from it and export your leads in bulk.
- Use it as a GSheets formula: If your lead gen lists live in Google Sheets, simply use Findymail as a formula to find and verify emails.
- Integrates with Instantly: Findymail integrates with Instantly, allowing you to easily add verified emails to your Instantly campaigns.
- Clean data: Findymail uses advanced algorithms to ensure your data is clean and accurate.
- Chrome extension that scrapes while browsing: With the Chrome extension, you can scrape data while browsing the web, LinkedIn, and other sources – making it easy to build your prospect list on the fly.
Here’s a use case for Findymail:
Imagine you're a sales rep for a B2B software company, and you're trying to reach out to potential clients. You have a list of prospects, but you're unsure if their email addresses are accurate. Knowing that bounced emails could wreck your deliverability, you need to be really careful.
With Findymail, you can quickly and easily verify each email address, ensuring that your outreach efforts are targeted and effective.
Plus, with the ability to scrape leads from Apollo.io and Sales Navigator, Findymail will help you ensure you’re always getting the correct addresses. No email addresses? No problem - Findymail will find and verify them for you!
Email Automation: Snov.io
Snov.io helps you streamline your outreach efforts and maximize your email engagement. Here are some key features and benefits:
- Drip Campaigns: Using Snov.io's drip campaign feature, you can automate your cold outreach efforts and send targeted, personalized emails to your audience.
- Email Tracking: Monitor the performance of your emails in real time, make data-driven decisions, and optimize your campaigns.
- Integrations: Snov.io integrates with popular tools and platforms, including Salesforce, HubSpot, and Zapier.
Suppose you're a B2B sales rep looking to reach out to potential clients via email.
First, find and verify email addresses with Findymail. Once you have those email addresses, you can use Snov.io's drip campaign feature to send a series of personalized emails to those contacts over time.
Then, use email tracking to see open rates, response rates, etc., and adjust your messaging to improve your results.
Market Intelligence: Emissary
If you're looking for a way to gain valuable market insights and get an edge over your competition, look no further than Emissary. This innovative tool connects you with industry experts and successful professionals who can provide insider information you won't find anywhere else. It’s like having an inside man in your target prospect’s company.
Emissary Key Benefits:
- Access to former Fortune 1000 key players: Emissary gives you direct access to key players like CEOs and VPs at some of the world’s largest and most influential companies.
- Industry Insider Guides: These guides give you the inside scoop on how to approach different types of companies and individuals and how to structure your sales funnel for maximum effectiveness.
- Insights Library: The Insights Library is a treasure trove of information on companies, industries, and individuals that can help you craft more targeted and effective prospecting strategies and sales plans.
- One-on-one interactions: Emissary connects you with advisors and coaches who have achieved incredible success in their respective fields, giving you access to invaluable expertise and guidance.
How does it work in practice?
Let’s say you're trying to break into the enterprise market.
You know that the key decision-makers at these companies are notoriously hard to reach. Still, with Emissary, you can get direct access to people like them to know precisely how to structure your pitch, subject lines, follow-up emails, and more!
Marketing Automation: Customer.io
Customer.io Key Benefits:
- Segmentation: With Customer.io, you can segment your audience based on various criteria, such as demographics, behavior, and preferences.
- Personalization: Deliver highly personalized content to your audience, set up conditional workflows depending on how they interact with your campaigns, and make the experience feel tailored to them.
- Multi-channel campaigns: Deliver your message across multiple channels, including email, push notifications, SMS, and more.
- Analytics: With robust analytics capabilities, you can track the performance of your campaigns in real time.
Let’s say you offer project management software to enterprise clients. You could create an onboarding campaign that sends a series of emails to new customers, introducing them to key features of your software and providing helpful tips for getting started.
The Best Sales Enablement Tool for Prospecting: Albacross
Albacross Key Benefits:
- Turn anonymous traffic into valuable prospects: Albacross uses advanced tracking technology to identify companies that visit your website, even if they don't fill out a form or contact you directly.
- Real-time alerts: Receive notifications when a key prospect visits your website, so you can time your pitch perfectly or pose the right question.
- Target leads on LinkedIn: Albacross integrates with LinkedIn, allowing you to target key leads and decision-makers with personalized messages.
- Two-way integrations: Albacross integrates with a wide range of CRM and marketing automation tools, so you can seamlessly transfer your prospect data and activity information to your existing workflow.
Let's say your company recently launched a new product. You're getting a lot of website traffic, but how do you turn it into usable data you can use in your prospecting?
Albacross has you covered!
Albacross will let you know when high-value prospects come to your site, and then you can take this info and transfer that lead information to your CRM or sales software, making it easy for your sales team to follow up and close the deal.
Aloware is a cloud-based phone system that helps businesses manage their communications more effectively. It works like a charm if you do a lot of cold or warm calling – or if your accounts just prefer to hop on the phone instead of responding to your emails.
Aloware Key Benefits:
- Contact center solution: Manage inbound and outbound calls, SMS, and social media messages in one place.
- Workflow automation: Automate repetitive tasks, such as call logging, voicemail transcription, and lead distribution.
- Cloud-based: Make and receive calls from anywhere– all you need is an internet connection.
- Integrates with CMS: Aloware integrates with various customer management software, such as HubSpot and Salesforce.
Say you're running a remote or hybrid team, and you want to ensure that your sales reps are making the most out of their calls.
With Aloware's workflow automation feature, you can automate call logging and lead distribution, freeing up your sales reps to focus on selling.
And because Aloware is in the cloud, your sales reps can make and receive calls from anywhere, whether working from home or on the go.
Content Analytics: Crazy Egg
Crazy Egg lets you track user behavior and engagement on your website, helping you optimize your content and drive more conversions. Other features you or your marketing team might love include:
- Heat maps: Visualize where users click and scroll on your website so you know how to optimize your content to maximize engagement.
- Traffic analysis: Track how visitors navigate your website, giving you insights into how to improve your user experience and reduce bounce rates.
- Visitor recordings: See the full story behind every visit to your website. It feels like taking a peek over your customers’ shoulders to see where they linger and where they rage-click.
- A/B testing: Test different versions of your content to see which one performs better.
Suppose you run a B2B website that generates leads for your sales team. You notice that your contact form has a high bounce rate, and you suspect it may be due to a confusing layout or unclear messaging.
Using Crazy Egg's heat maps and visitor recordings, you can identify the specific areas of the contact form that users struggle with. You can then run an A/B test to see if your changes have improved conversion rates. After analyzing the results, you can see which updates worked.
Supercharge Your Sales Presentations: Prezi
Prezi takes your presentations to the next level with its engaging and interactive design features that will keep everyone on the call engaged as you explain how your offer solves their pain points!
Prezi Key Benefits:
- Zoom navigation: Prezi's non-linear approach to presentations provides a unique perspective and viewing experience, allowing you to zoom in and out of different parts of your presentation for a more dynamic and engaging experience.
- Slideless design: With Prezi, you can break free from the traditional slide-based format and create a more fluid visual narrative that captures your audience's attention.
- Low-cost: Prezi offers a variety of pricing options to fit your budget, making it an affordable alternative to traditional presentation software.
- Multiple integrations: Prezi integrates with a wide range of tools and platforms, including Google Drive, Dropbox, and Slack, allowing you to seamlessly incorporate your presentations into your workflow.
Let’s say you're an Account Executive meeting with a potential client.
Instead of a boring PowerPoint presentation, you can fire up your Prezi with all its dynamic goodness to grab their attention. Then, once you’re ready to deliver the closing argument, the prospect will be more likely to take you seriously. After all, you’re doing something your competitors haven’t done.
Sales Training: Spekit
Sales turnover rates can be high, and bringing new hires up to speed can be time-consuming. Spekit is a training platform that helps you get your team ready to get out there and start closing those deals.
Spekit Key Benefits:
- Guided walkthroughs: Spekit provides step-by-step instructions and interactive sales training sessions that allow new hires to learn at their own pace.
- Embedded training: With Spekit, you can embed training directly into your team's workflow, ensuring they always have the necessary information.
- In-app alerts: Spekit's in-app alerts provide real-time updates and reminders to help reinforce learning and keep you informed of their progress.
- Knowledge-sharing: Create a centralized repository of knowledge that can be easily accessed and shared by your entire team.
- Integrations: Spekit integrates with popular platforms like Salesforce and Slack, so incorporating it into your existing tech stack becomes a piece of cake!
For example, you're a sales manager who has just hired a new rep.
With Spekit, you can create a guided walkthrough that will teach them the basics of your sales process and provide them with product knowledge. You can then embed training and in-app alerts directly into their workflow, allowing them to learn as they go.
By the time they're on the phone with a potential customer, they'll be well-equipped to handle the conversation and make the sale.
Contract Management: Proposify
Proposify streamlines your sales proposal process, making it easy to create, send, and track proposals.
Proposify Key Benefits:
- Customizable templates: Proposify provides a range of customizable templates that allow you to create professional-looking proposals in minutes.
- E-signature: Sign contracts digitally, speeding up the contract signing process and reducing the time it takes to close deals.
- Team collaboration: Collaborate on proposals in real-time, making it easy to share feedback, track changes, and keep everyone on the same page.
- Analytics: Proposify gives detailed analytics on how prospects engage with your proposals, including time spent on each page, which sections were viewed, and more. Use this data to understand your prospects' interests and tailor your follow-up accordingly.
I think you can see the value of being able to seamlessly create and send contracts and have the prospect sign them digitally. A frictionless proposal process ultimately means deals get closed faster.
Customer Feedback: UserReport
UserReport lets you collect feedback from your customers and communicate with them directly. It keeps you and your Product team on the same page, which – yeah, I know, it’s not easy.
UserReport Key Benefits:
- Free: Collect valuable customer feedback without breaking the bank.
- Demographics report: Gather demographic information about your customers, including age, gender, location, and more.
- Google Analytics integration: Track user behavior on your website and gain insights into how your customers interact with your brand.
- Net Promoter Score: Gauge customer satisfaction and loyalty so you can identify areas for improvement and make changes.
For instance, suppose you’ve recently released a new feature for your SaaS product.
You want to know what your clients think and what improvements they want to see.
You can use UserReport's feedback forms to gather the necessary feedback from your users. And with the demographic report, you have a clear understanding of the users who find the new feature useful and the ones who don’t.
Then, the NPS score gives you insight into how likely your users are to recommend the feature to others.
Armed with this data, you can make informed decisions on which potential leads would be more likely to enjoy this feature and target future campaigns accordingly. And if you’re in sales, you can use the NPS to find candidates for sales referrals.
And that’s it, folks– 11 of the best sales enablement tools you can use throughout 2023 and beyond. As I mentioned, thousands of different software and apps are out there, so I hope this list gives you a good jumping-off point for your sales enablement endeavors!
Oh, and if you want to try out my Findymail, you can sign up today and get 10 FREE verified emails.